Relevance.
Your message needs to be Relevant to your audience. My job is to take your product, service or event and make it relevant to your audience. With a customer relevant story and your credible offer, people will buy it.
That was the easy part. My Professional Marketing Writer approach to copywriting means that I never ever ask you for a subject and a target word count. I work with you to unearth the essential message that is relevant your audience and develop the story that will convince them to take action. After all, you know your products and your audience better than anybody else out there. My challenge is to ensure that you always have the Right Word for Print, Web and Face-to-Face Communications.
In concert with you, we can apply that customer relevant story to all your marketing initiatives. The way the story is told will vary from medium to medium, but you will remain on point regardless of the opportunity created.
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Consistent Strategy: Customer Relevant Stories. Flexible Tactics: Media Specific Application |
| Annual Reports | Gorilla Marketing | PowerPoint Presentations |
| Banner Ads | In Home Sales Parties | Press Releases |
| Billboards | Industry Trade Papers | Public Transit |
| Blogging | Keynote Speeches | Radio Advertisements |
| Catalogue Sales | Magazine Advertisements | Sales Seminars |
| Contests | Micro Blogging | Social Media |
| Corporate Videos | Newsletters | Sports: Tournaments + Teams |
| Corporate Websites | Newspaper Advertisements | Telemarketing Scripts |
| Coupons | Organic Search Engine Optimization | Television Advertisements |
| Event Sponsorship | Pay Per Click Advertising | Viral Video |
| Flyer Publishing | Posters | White Papers |
Make today the day your organization upgrades to customer relevant marketing.
514.346.2436 steve@steveshanahan.ca
