Allow Me to Introduce Myself
The question I am constantly asked is, “So, what is a Professional Marketing Writer?“ My response is, “I am like an accountant for all the marketable value within your business. I take your shoe-box of sales-worthy capital and tally the results – then post them to the web or printed materials.” Most small and medium sized business owners wouldn’t dare do their own financial accounting, yet they are willing to ‘wing it’ when trying to communicate the core values of their business to new customers.
The value I offer your organization goes beyond analysis and understanding your business milieu, I am able to view it through the lens of your target market and open their minds to your message.
I create texts based on consultative interviews with my customers. This allows me to clearly uncover THE message and create a relevant story that will connect with your audience and lead to more business for you. More often than not, customers gain insight into their businesses during the course of the interview – unfortunately for me, I haven’t figured out how to invoice those collateral benefits.
514.346.2436 steve@steveshanahan.ca
